China-based aerial platform manufacturer Sinoboom have opened Sinoboom Europe/Liftstore, in Jawczyce, Poland.
Sinoboom said it is an important step in strengthening its international profile and it will include an experienced sales and after-sales service team including employees from Europe and China.
Erik Geene is the new CCO at Sinoboom Europe/Liftstore, and will be responsible for promoting the brand across Europe. Geene worked at Genie for almost 25 years as a sales director and was in charge of the used machines division. He joined Sinoboom Europe after leaving Genie in July this year.
The division is now building a European inventory centre, stocked with machines, parts, and accessories, with PDI work, training, technology, after-sales service and finance support to be introduced soon.
The first products at Sinoboom Europe will include the manufacturer’s full range of electric scissors: the GN1330, GN1530, GN1532, GN1930, GN1932, GN2032, GN2046, GN2632, GN2646, GN3246, GN4047, GN4647, and the GN4655, with 1.4m width. They are all ‘new-generation’ products with many improvements to meet European customer requirements, including the use of nano paint technology for enhanced rust and corrosion protection. All machines with EU specifications will be labelled with the company’s Q-Line mark.